"If you want, or need, to follow a gluten-free diet, The Kroger Company Family of Stores is committed to providing you with the very best selection of delicious gluten-free alternatives.” – Mary Ellen Adcock, Vice President of Natural Foods
If you’ve been eating gluten-free and you’ve shopped here recently, you have no doubt noticed more and more gluten-free items popping up on store shelves practically every day. This is all a part of our efforts to make life easier for anyone following a gluten-free diet.
You can find hundreds of gluten-free items store-wide, especially in the baking and frozen foods sections of the Natural Foods Department. Gluten-free pizza? Check. Gluten-free bagels, cookies and cake? Certainly. Prefer to bake from scratch? You’ll find a wide variety of alternative flours to choose from. The taste, quality and availability of gluten-free breads and other bakery items continues to improve throughout your store.
So why the recent explosion in the gluten-free category? In large part, the dramatic growth is due to heightened awareness of Celiac Disease (CD). According to the New England Journal of Medicine, CD may affect up to 1% of America's population. As more cases of CD are diagnosed, the demand for gluten-free items grows.
More than 3 million Americans have CD, and several million more are gluten-intolerant or simply want to eat a gluten-free diet. These numbers are increasing, and to satisfy the growing demand, more and more high-quality gluten-free items are being introduced to your store on a regular basis.