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Shop from our wide range of fresh produce like strawberries, pineapples, blueberries and avocados to start out your New Year.

A Fresh Start to Your New Year

Explore produce, healthier picks and more.

Shop Feel-good Faves
Tools from Kroger that help you manage your health better

Prioritize Your Wellness

Explore our health services.

Learn More
Shop Simple Truth® items like organic black chia seeds and oats & honey granola

Simple Truth® Favorites

Free from unwanted ingredients.

Shop All

Save $1 Each

When you buy 5 or more Natural & Organic items.
Shop All

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Shop weekly digital deals, featuring Kashi Go Crush Peanut Butter Crunch cereal, Poppi brand sparkling water, and Simple Truth Organic creamy Peanut Butter.
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Save when you spend $40 or more on participating items like Pull Ups, Luvs, and comforts sensitive baby wipes.
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†Restrictions and exclusions apply. Fuel savings may vary by state. Fuel restrictions apply.