Sewing Down South® for HD Designs®

A collaboration with entrepreneur & TV personality Craig Conover.

Craig Conover, founder of Sewing Down South®, partnered with HD Designs® to bring a collection inspired by elevated coastal living with his Harvest Collection. You can now shop this collection in select stores, and a selection of items will also be available for pickup or delivery. Explore this exclusive collection, only at Kroger.

*Assortment varies by location.

Shop the Harvest Collection

*Assortment varies by location.

Sugar, Spice and Everything Nice

Rise to the occasion with all your baking must-haves.

“Sewing has been a point of inspiration, an outlet for creativity, a method to decompress and a way for me to stay true to myself.” -Craig Conover
“Sewing has been a point of inspiration, an outlet for creativity, a method to decompress and a way for me to stay true to myself.” -Craig Conover

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Show us how you are using the product by tagging @sewingdownsouth with #sdsforhd