OptUp FAQs

Questions and Answers

  • We have simplified the food label by providing an easy-to-use Nutrition Rating. Items receive a Nutrition Rating (1-100) based on an assessment of their nutrition content. Foods with higher ratings offer more nutritional value. OptUP can help you answer the question "Is this healthy?"

  • Driven by knowledge from our team of expert Registered Dietitians, OptUP’s Nutrition Ratings leverage data science, nutrition information, and machine learning to provide a score from 1-100.

    In order to compare foods equally, foods are rated based on 100g of solid food or 240ml of beverages.

    Ratings tend to INCREASE from foods high in:

    • Fruits
    • Vegetables
    • Nuts
    • Whole grains
    • Protein
    • Fiber
    • Healthy fats

    Ratings tend to DECREASE from foods containing more:

    • Added sugar
    • Sodium
    • Calories
    • Unhealthy fats
  • Nutrition Ratings are most useful to locate more nutritious options within food categories, such as comparing cereals to other cereals and frozen entrees to other frozen entrees. They are also categorized into green, yellow, and red groups to identify healthier food faster.

    • Green items are rated 71 and above tend to be higher in protein, fiber, and healthy fats, and may also be rich in fruits, vegetables, nuts, or whole grains. Our Registered Dietitians suggest these foods make up at least 50% of your cart.
    • Yellow items are rated between 41 and 70 may have less nutritional value compared to foods with a score 71 and above. Our Registered Dietitians suggest these foods make up 40% or less of your cart.
    • Red items are rated 40 or lower and may have less nutritional value compared to foods with a score 41 and above. Our Registered Dietitians suggest these foods make up 10% or less of your cart.

    We know you love all types of food and the key to healthy eating is all about balance. Save the red portion of your cart for items you really love. When you are willing to be more flexible and try new things, add more green items to your cart.