Buy Your Next Car at Home
During this uncertain time, we realize that not everyone can put car shopping on hold. Search, save and buy online from the comfort of your own home with Kroger Auto, Powered by TrueCar. Find your next car, truck, van, SUV or crossover and get exclusive, upfront price offers on in-stock inventory. Easily compare and research vehicles and, when you’re ready, connect with a dealer about delivering your new car. Look for the Buy From Home badge for vehicle delivery and online paperwork options.
Kroger Auto offers you a full assortment of vehicle options to explore, including:
- See what others paid for the vehicle you want
- Get upfront, discounted price offers on in-stock vehicles
- 16,000+ Certified Dealers nationwide
- $3,500 average savings off MSRP1 on new cars
- Find great local deals on used vehicles
- Have your vehicle delivered to you
- Start your paperwork online; complete it at home
- Enhanced sanitization and safety precautions
When you purchase a vehicle through Kroger Auto, you’ll be enrolled2 in our Fuel VIP member savings program. One of the awesome perks of being a Fuel VIP? You’ll receive 1 extra fuel point for every dollar you spend3 in-store and online for an entire year after the vehicle is purchased!
1 Between 1/1/19 and 12/31/19, the average savings off MSRP experienced by consumers who connected with a TrueCar Certified dealer through a TrueCar-powered auto buying program and who were identified as buying a new vehicle from that Certified Dealer was $3,533. Your actual savings may vary based on multiple factors, including the vehicle you select, region, dealer, and applicable vehicle-specific manufacturer incentives, which are subject to change. The MSRP is determined by the manufacturer and may not reflect the price at which vehicles are generally sold in the dealer's trade area, as many vehicles are sold below MSRP. Each dealer sets its own pricing.
2 Fuel VIP enrollment info will be emailed after auto purchase.
3 Some exclusions apply. Some items, including adult beverages and tobacco, are not eligible to earn fuel points. We may choose to end this program at any time, but if we do, Customers will receive a prorated refund for any time remaining.