Shopping for your next vehicle? Search, save and buy online with Kroger Auto, Powered by TrueCar. Find your next car, truck, van, SUV or crossover and get exclusive, upfront price offers all before heading to the dealership!

Kroger Auto offers you a full assortment of vehicle options to explore, including:

Key Benefits:

  • See what others paid for the vehicle you want
  • Get upfront, discounted price offers on in-stock vehicles
  • 16,000+ Certified Dealers nationwide
  • $3,400 average savings off MSRP1 on new cars
  • Find great local deals on used vehicles

When you purchase a vehicle through Kroger Auto, you’ll be enrolled2 in our Fuel VIP member savings program. One of the awesome perks of being a Fuel VIP? You’ll receive 1 extra fuel point for every dollar you spend3 in-store and online for an entire year after the vehicle is purchased!

1 Between 7/1/18 and 9/30/18, the average savings off MSRP presented by TrueCar Certified Dealers to users of TrueCar powered websites based on users who received in-stock price offers and who TrueCar identified as purchasing a new vehicle of the same make and model as one of the in-stock price offers from a Certified Dealer as of 10/31/18, was $3,402. Your actual savings may vary based on multiple factors including the vehicle you select, region, dealer, and applicable vehicle specific manufacturer incentives which are subject to change. The MSRP is determined by the manufacturer, and may not reflect the price at which vehicles are generally sold in the dealer’s trade area as not all vehicles are sold at MSRP. Each dealer sets its own pricing.

2 Fuel VIP enrollment info will be emailed after auto purchase.

3 Some exclusions apply. Some items, including adult beverages and tobacco, are not eligible to earn fuel points. We may choose to end this program at any time, but if we do, Customers will receive a prorated refund for any time remaining. Visit our FAQ page for more details.