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L'Oreal Paris Superior Preference Permanent Hair Color 2 Natural Black Perspective: front
L'Oreal Paris Superior Preference Permanent Hair Color 2 Natural Black Perspective: back
L'Oreal Paris Superior Preference Permanent Hair Color 2 Natural Black Perspective: left
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L'Oreal Paris Superior Preference Permanent Hair Color 2 Natural Black

4.15(4767)View All Reviews
1.0 ctUPC: 0007124968283
Located in AISLE 12
Everyday Low Price$13.99
$13.99/each
  • 1.0 Ultimate Black
  • 2 Natural Black
  • 2BL Blue Black
  • 3 Soft Black
  • 3C Cool Darkest Brown
  • 4 Dark Brown
  • 4A Dark Ash Brown
  • 4M Dark Mahogany Brown
  • 4R Dark Auburn
  • 4SM Dark Soft Mahogany Brown
  • 5 Medium Brown
  • 5.5AM Medium Copper Brown
  • 5G Medium Golden Brown
  • 5MB Medium Auburn
  • 5a Medium Ash Brown
  • 6 Light Brown
  • 6.5G Lightest Golden Brown
  • 6A Light Ash Brown
  • 6AM Light Amber Brown
  • 6R Light Auburn
  • 7 Dark Blonde
  • 7.5a Medium Ash Blonde
  • 8 Medium Blonde
  • 8.5A Champagne Blonde
  • 8A Ash Blonde
  • 8G Golden Blonde
  • 8S Soft Silver Blonde
  • 9 Natural Blonde
  • 9.5A Lightest Ash Blonde
  • 9.5NB Lightest Natural Blonde
  • 9A Light Ash Blonde
  • 9GR Light Golden Reddish Blonde
  • 10NB Ultra Natural Blonde
  • LB01 Extra Light Ash Blonde
  • LB02 Extra Light Natural Blonde
  • UL61 Hi Lift Ash Brown

Item Availability

PickupAvailable
Kroger DeliveryUnavailable
All DeliveryUnavailable

Product Information

  • Our gold standard in luxurious permanent hair color since 1973. Preference gives you fade-defying, luminous color for up to 8 weeks.

    • New and Improved Superior Preference Permanent Hair Color offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
    • New fade defying system provides rich long-lasting tones and now up to nine weeks of fade-defying color
    • New, no-drip conditioning gel formula offers better hair adherence and a more precise application
    • Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
    • Available in over 50 luminous shades

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