Medically developed toothpaste. Oral perfection. Whitens without sensitivity (reported with peroxide whiteners). Enamel safe. Certified non-toxic. Great tasting with superior quality ingredients: lumineux whitening toothpaste is designed to whiten teeth without sensitivity (reported with peroxide whiteners) in as little as 2 weeks (results may vary). Lumineux patented whitening products are clinically proven to whiten teeth as well as the leading brands without peroxide! dentist formulated products. Delivering visible long-term oral health benefits without potentially harmful chemicals! oral perfection: dentist formulated for: no peroxide; no artificial flavors; no artificial colors/dyes; no alcohol; no sls; non-toxic; sensitive teeth; gum recession; coffee stains; tea stains; wine stains; tartar control. Www.oralessentials.com. Enamel friendly. Promotes tooth & gum health. No harmful abrasives. Protects: rapid; safe; effective. Vegecert: certified vegan. Clinically proven. Remineralizing sea salt. Follow us: (at)oral_essentials. Made in usa.