RXBAR® A.M.Honey Cinnamon Peanut Butter Protein Bars

In 2013, childhood friends Peter Rahal and Jared Smith joined forces to create a protein bar made with as few ingredients as possible. In an industry oversaturated with protein bars filled with ingredients that no one could pronounce, Rahal identified a core of real, simple ingredients to use (egg whites, dates, and nuts), which are still used in almost every RXBAR product today. Since then, the company has expanded its offerings to kids bars, nut butter and oats. Continuously striving to make products better, RXBAR will always put the needs and desires of its customers first to help make eating healthy more accessible and convenient to all.