Fresh Mode App

The Kroger Fresh Mode app is a new, exclusive way to earn points for shopping like you already do and redeem them for Fresh Rewards, like savings on your groceries, $ off Kroger brands like Private Selection and Simple Truth, department savings, and even new ways to give back to the community.

Enrolling is easy and free – just download the Fresh Mode app! Then simply shop like you always do, earn points and save with rewards...plus, new ways to earn points faster for even more savings! And, you’ll still get all the other benefits of Kroger Plus that you already love.

Join Fresh Mode today to become part of the exclusive, invite only group of members helping Kroger shape our future loyalty program.

Download the app here for iOS and Android.

How Does it Work?

  1. ENROLL: Download the Kroger Fresh Mode app from the app store and login with your Loyalty Card Number. Not sure what your Loyalty Card Number is? Click here.
  2. SHOP & EARN: Simply continue to use your Kroger app to shop online or in-store with your Shopper’s Card, and earn points that can be redeemed for Fresh Rewards (think FREE groceries, FREE items and FREE delivery!!).
  3. REWARD YOURSELF WITH SAVINGS: Visit the rewards tab of the Fresh Mode app to select your favorite rewards that will be applied on your next transaction. When redeeming points for Fresh Rewards, every 100 points is worth a minimum of $1 off groceries!
  4. EARN EVEN MORE: complete quizzes and polls, and participate in bonus point shopping events to earn more Fresh Rewards, faster.

More Ways to Earn Bonus Points

More ways to earn bonus points

Some Frequently Asked Questions:

Why a separate app?

In order for us to provide exclusive access to these new rewards and new ways to earn, we had to keep Fresh Mode separate from the Kroger app and kroger.com. But don’t worry, you’ll still get all the other benefits you love from Kroger Plus.

How do I earn points?

Groceries: Earn 1 point for each dollar spent on most groceries. Be on the lookout for special bonus earning opportunities in Fresh Mode app.

Gift Cards: Earn 2 points for each $1 spent on most gift cards. Kroger Family of Stores Gift Cards, Green Dot prepaid reloadable products, MoneyPaks, American Express Variable Load Gift Cards, Visa Variable Load Gift Cards, and MasterCard Variable Load Gift Cards are excluded.

What are the earn bonus opportunities?

These are fun, unique opportunities for you to earn more points, faster. Some of these will be related to products or brands you purchase or for answering a simple question or two on the app. Check the “Bonuses” tab on the app to see how you can earn more.

When do points expire?

Points expire the last day of the month after they are earned. For example, points earned in May expire on June 30th. Monthly balances do not combine across months – each month is a separate earning period. When redeeming for a reward, you pick the monthly balance you want to use.

How do I redeem for a reward?

First step – pick your reward! Visit the “Rewards” tab in the Fresh Mode app to redeem your points for $1, $3, $10 off groceries, Our Brands, or even free delivery! Just 100 points and you’re ready to start saving. Plus, we’re always adding more reward options so be sure to check in regularly to see how you can be rewarded.

Once you’ve selected your rewards, all you have to do is shop using your Shopper’s Card or loyalty account and the savings will be instantly applied on qualifying items / transaction – you’ll see “eCPN Fresh Mode” on the receipt to confirm your savings.

I love Fresh Mode! How can my friends sign up?

We love Fresh Mode, too! We appreciate your participation as an early user of a new, rewarding Kroger loyalty program. Right now, Fresh Mode is available for limited time by invitation only while we learn from members like you.

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For any questions regarding Fresh Mode, please call 1-855-489-2503 for assistance.