Gaze-Enhancing Glam

Looking for ways to make natural beauty pop? No matter your eye color, shape or size, you’re at your most beautiful as just...you! We’re revisiting the basics for expert eye makeup application. Then, we’ll dive deeper into the top tips for six common eye shapes. And remember, you may be a combination of two shapes. If that’s the case, play around to see which tricks work best!

• Priming your eyelid is an essential first step. This will help keep your natural oils at bay and increase the staying power of your makeup.
• Keep it light and neutral in the center of your eye lid, saving darker shades for the crease and outer corner of your eye.
• Want to lengthen your eye shape? Instead of a harsh eyeliner, smudge eye shadow outwards at the edge of your eye.
• Make eyes pop with a little highlight on the inner corner of your eye. For more lift, you can also highlight the brow bone.
• When it comes to mascara, apply to the bottom lashes first to avoid smudge marks on the upper lid (caused from looking downward).
• Finish with a setting spray to keep your eye makeup contained.

With the wide range of brushes, it’s easy to get overwhelmed. But, with these three types, you’ll be covered!

1. All Over: The bristles are flat and stiff for picking up the most color, but allowing lots of control for application.
2. Blending: The bristles are soft and fluffy for effortless blending.
3. Angled: Stiff bristles make this precision brush perfect for lining.

When it comes to pulling off a perfect look, confidence is key. And that starts with knowing how to emphasize your natural eye shape!

Round | Downturned | Upturned | Monolid | Almond | Hooded

Round

Neutral colors play very well with this shape. For a smoky look, smudge a little shadow under bottom lashes. And speaking of lashes, focus mascara or false lashes around the iris. (Heavy application or full-length lash sets may add unwanted weight.) A little eyeliner on the inside and outside corners of the waterline (the inside of the bottom eyelids), puts the doe-eye into full effect.

Downturned

Rather than a full liner, apply on the waterline of the outer half of your eye. Want a little lift? Simply smudge liner upward at the outside corner and blend with a darker eye shadow. To open your gaze, give lashes a good curl. Finish with highlighter on the inside corner of the eye and just below the brow line.

Upturned

This natural cat eye absolutely stuns with a full-winged liner. When it comes to eye shadow, follow the natural shape of eyes and blend it up and out. As for the lashes, create length as lashes fan out — keeping inner lashes shorter and outer lashes longer.

Monolid

Always use a primer on lids first. Make eyes shine with a shimmery shadow over eyelids and extend to brow line. For added drama, opt for a cat eye rather than a heavy winged liner. Curl lashes and apply a waterproof mascara in layers — give a little time between strokes.

Almond

Because almond-shaped eyes have a horizontal plane, a variety of looks work well. However, long and voluminous lashes and smoky eye shadow create a perfectly sultry combo. Looking to create a rounder appearance? Keep outer corners makeup free — don’t apply eyeliner or eye shadow all the way around the eyes.

Hooded

Like monolid eyes, primer and waterproof makeup can prevent unwanted transferring. To give the illusion of a higher crease, apply matte brown or grey shadow to the eye socket area (the space between your brow bone and eye crease). Bold colors and liners under the bottom lash line also help open the eyes. Keep eyeliner light.