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L'Oreal Paris Superior Preference Permanent Hair Color 3C Cool Darkest Brown
4.13(4461)View All Reviews
1.0 ctUPC: 0007124932921
Located in DRUG/GM
$13.49
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Product Information
New & Improved Superior Preference is suitable for all hair types and provides beautiful gray coverage with up to 9 weeks of fade-defying color.
- L'Oreal Paris Superior Preference Permanent Hair Color, 3C Cool Darkest Brown, 1 kit; New and Improved Superior Preference offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
- New fade defying system provides rich long-lasting tones and now up to nine weeks of fade-defying color
- New, no-drip conditioning gel formula offers better hair adherence and a more precise application
- Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
- Available in over 50 luminous shades
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Reviews
Average Customer Rating4.13(4461)5(2704)4(790)3(301)2(163)1(503)Great shade.
cupcakejane_5635 - 2025-06-19[This review was collected as part of a promotion.] L'Oréal Superior Preference Permanent Haircolor in Medium Brown (Shade 5) is a highly reliable and impressive product. It delivers on...Originally posted on influenster.comDull
Tammy1970 - 2025-06-18I've tried many red's from you and every single one was dull. I now use splash ombre red/orange & it's vibrant. If you can create a bright red/orange that's shiny and vibrant then I'll ...Originally posted on lorealparisusa.comPerfect!!!
Eli E - 2025-06-16First time using Preference. Always had my hair professionally colored, but the place i go has increased price tremendously. It is always hard to find the perfect red shade. They are al...Originally posted on lorealparisusa.com