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L'Oreal Paris Superior Preference Permanent Hair Color 3C Cool Darkest Brown Perspective: front
L'Oreal Paris Superior Preference Permanent Hair Color 3C Cool Darkest Brown Perspective: back
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L'Oreal Paris Superior Preference Permanent Hair Color 3C Cool Darkest Brown

4.13(4461)View All Reviews
1.0 ctUPC: 0007124932921
Located in DRUG/GM
$13.49
$13.49/each
  • 1.0 Ultimate Black
  • 2 Natural Black
  • 3 Soft Black
  • 3C Cool Darkest Brown
  • 4 Dark Brown
  • 4A Dark Ash Brown
  • 4M Dark Mahogany Brown
  • 4R Dark Auburn
  • 4SM Dark Soft Mahogany Brown
  • 5 Medium Brown
  • 5.5AM Medium Copper Brown
  • 5G Medium Golden Brown
  • 5MB Medium Auburn
  • 5a Medium Ash Brown
  • 6 Light Brown
  • 6.5G Lightest Golden Brown
  • 6A Light Ash Brown
  • 6AM Light Amber Brown
  • 6R Light Auburn
  • 7 Dark Blonde
  • 7.5a Medium Ash Blonde
  • 8 Medium Blonde
  • 8.5A Champagne Blonde
  • 8A Ash Blonde
  • 8G Golden Blonde
  • 8S Soft Silver Blonde
  • 9 Natural Blonde
  • 9.5A Lightest Ash Blonde
  • 9.5NB Lightest Natural Blonde
  • 9A Light Ash Blonde
  • 9GR Light Golden Reddish Blonde
  • 10NB Ultra Natural Blonde
  • LB01 Extra Light Ash Blonde
  • LB02 Extra Light Natural Blonde
  • UL61 Hi Lift Ash Brown
Purchase Options:

Product Information

  • New & Improved Superior Preference is suitable for all hair types and provides beautiful gray coverage with up to 9 weeks of fade-defying color.

    • L'Oreal Paris Superior Preference Permanent Hair Color, 3C Cool Darkest Brown, 1 kit; New and Improved Superior Preference offers rich, luminous, fade-defying color that has beautiful gray coverage and is suitable for all hair types
    • New fade defying system provides rich long-lasting tones and now up to nine weeks of fade-defying color
    • New, no-drip conditioning gel formula offers better hair adherence and a more precise application
    • Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps keep first day color vibrancy and provide silky, resilient hair
    • Available in over 50 luminous shades

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  • Reviews

    Average Customer Rating
    4.13
    (4461)
    5
    (2704)
    4
    (790)
    3
    (301)
    2
    (163)
    1
    (503)
  • Great shade.

    cupcakejane_5635 - 2025-06-19
    [This review was collected as part of a promotion.] L'Oréal Superior Preference Permanent Haircolor in Medium Brown (Shade 5) is a highly reliable and impressive product. It delivers on...
    Originally posted on influenster.com
  • Dull

    Tammy1970 - 2025-06-18
    I've tried many red's from you and every single one was dull. I now use splash ombre red/orange & it's vibrant. If you can create a bright red/orange that's shiny and vibrant then I'll ...
    Originally posted on lorealparisusa.com
  • Perfect!!!

    Eli E - 2025-06-16
    First time using Preference. Always had my hair professionally colored, but the place i go has increased price tremendously. It is always hard to find the perfect red shade. They are al...
    Originally posted on lorealparisusa.com