Kroger Brand gives you trusted quality products at budget-friendly prices. No matter the occasion, with Kroger Brand, it’s all awesome...and it’s all affordable.

Personalized Savings from Kroger Brand

Make Summer Sizzle

Low Carb, Big Flavor

Keep hot dogs keto-friendly with Kroger Brand CARBMaster® Buns and toppings like mustard, diced onion and hot sauce.
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The Latest Scoop

Kroger Brand has dreamed up four incredible new flavors in its Deluxe Ice Cream lineup, and you’re on the insider’s list.
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Build a S’more Flavorful S’more

A campfire classic gets a tasty upgrade when you swap traditional chocolate squares for a smear of creamy Kroger Brand Hazelnut Spread with Cocoa.
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Come See What’s New

Take a look at the latest Kroger Brand products.
New Products from Kroger Brand

Budget-Friendly Recipes

Kroger Brand is available exclusively at The Kroger Co. Family of Stores